Jon-Don Announces Corporate Rebranding Campaign
NORTH AMERICA (December 2018) Jon-Don, a leading supplier of equipment, consumables, and know-how to specialty contractors working across multiple industries, including water and fire restoration, concrete surface prep and polishing, and building service, as well as carpet cleaners and in-house service providers, has announced a major rebranding campaign to reflect the company’s customer-centric philosophy.
Jon-Don launched its rebranding campaign by introducing a new tagline, “Let’s Tackle Your Toughest Jobs™,” as well as a full re-design of the company’s website, printed and digital correspondence, graphics, and more.
“Jon-Don has always been about continuous improvement,” said Cesar Lanuza, Executive Vice President at Jon-Don. “Over the years, we’ve expanded into new markets—from restoration to janitorial to concrete polishing and surface prep—and added all kinds of new capabilities. But we’ve always been about meeting the unmet needs of contractors, facilities managers, and others who work hard every day to keep everything clean and looking great.”
John Paolella, Founder and CEO of Jon-Don added, “This commitment to never settle is what has kept us at the forefront of our industry all these years. It’s why we introduced things like same-day shipping long before our competitors. Why we provide free technical support for everyone. And why we offer seminars on everything from mold remediation to small business marketing. And it’s what will carry us forward in such a rapidly changing marketplace. Today, we’re helping thousands of customers across the nation tackle their toughest jobs.”
Jon-Don | Let’s tackle your toughest jobs™