- Home /
- Business Building Newsletter
Get Noticed, Be Remembered
The One to One Newsletter is designed to get noticed by your customers. That’s because this professionally written and designed newsletter features your customer’s name prominently printed in several places.
Dale Carnegie, author of How to Win Friends and Influence People, said that "a person’s name is, to that person, the sweetest and most important sound in any language." That statement is as true today as it was when he wrote it in the 1930s – we love to hear and see our own name.
In fact, marketing studies have shown response rates for personalized marketing pieces to be 2 to 7 times higher than the same message without the personalization. That means simply putting your customer’s name on your marketing pieces improves results as much as 700%!
When your customer sees her name (For example, "Helpful Hints and Shortcuts for Mary Smith!") on a publication from a business she’s familiar with (You!), her curiosity will compel her to open it, and the great articles inside will encourage her to keep it.
The articles, by the way, aren’t written for carpet cleaners. You won’t find information about pre-sprays, Scotchgard, or truck mounts. The One to One Newsletter features professionally written articles on gardening, health and wellness, raising children, home improvement, and more – subjects that appeal to the primary target market of professional carpet cleaners: women ages 28-65.
The majority of decisions about carpet cleaning are made by women. How often to clean...Which rooms to have cleaned...Which spots need special attention...Whether to buy Scotchgard...How much to spend...Who to call...
Women are the carpet cleaning decision makers in the household, and the One to One Newsletter is designed to grab their attention and put your name and phone number right at their fingertips.
Our customers tell us that homeowners look forward to receiving their monthly newsletter (and the across-the-board favorite is the monthly recipe). Rather than simply reading the newsletter and then throwing it away, recipients tend to hang onto their newsletters until they have a chance to try the recipe, tackle a holiday craft, or work on a do-it-yourself project.
Not only that, but newsletter recipients also share the newsletter with their friends and family. And when they pass on the newsletter, they’re sharing more than just a handy home decorating article, they’re passing on your contact information along with a special offer that encourages them to pick up the phone and give you a call.