COVID-19 Expert Interviews

BUILDING YOUR BUSINESS THROUGH BRANDING

Discover how to grow your business and turn it into a well-known, profitable enterprise with on-brand marketing.
 

Larry Rosenthal Interview
Recorded on August 13, 2020

HOW COMMERCIAL MAINTENANCE PLANS KEEP YOUR COMPETITION OUT

Learn the ins and outs of building a commercial maintenance plan that will help grow your business.

Dane Gregory Interview
Recorded on August 6, 2020

HOW ISSA IS TAKING OVER THE WORLD OF CLEANING

Learn about all the things ISSA Media has been doing during the pandemic and what direction they're taking after it ends.
 

Jeff Cross Interview
Recorded on July 30, 2020

Surviving Economic Upheaval: Using Lessons From COVID-19 to Build A More Successful Business

Learn how to help your business survive an economic crisis and thrive afterward.

Chuck Violand Interview
Recorded on June 18, 2020

GETTING BACK TO HEALTHY BUSINESS

Get educated on how to provide the highest cleaning and disinfection solutions in order to assist in reopening facilities and keeping your customers safe, healthy, and happy.

Barrett Betz & Barry Rosenthal Interview
Recorded on June 10, 2020

How to Get the Most Out of Online Training

With in-person, hands-on training temporarily closed down, learn how you can still get everything you need out of a virtual training course.

Shawn Bisallion Interview
Recorded on June 4, 2020

NAVIGATING "THE NEW NORMAL" AS A PROFESSIONAL CLEANER

Many things about the professional cleaning industry are about to change. Explore the ways you're going to need to adapt in response to the COVID-19 pandemic.

Jim Pemberton Interview
Recorded on May 28, 2020

Promoting Customer Confidence in Today's Cleaning Environment

Explore the critical actions your company will need to take in order to meet the new expectations of your customers post-coronavirus.

Bill Weigand Interview
Recorded on May 21, 2020

How the Landscape of the Flooring Industry is Changing

The flooring industry is evolving and it's not all COVID-related. Discover the new direction your customers may be taking with their floors and how you can stay ahead of the changes.

Jim Mannes Interview
Recorded on May 14, 2020

How to Successfully Market Your Business During a Pandemic

Learn why you should be marketing your business NOW instead of waiting for the pandemic to end.

Doyle Bloss Interview
Recorded on May 7, 2020

After COVID-19: Are You Prepared for What's Next?

Learn how your company should be preparing for the inevitable flood of business that will come after the COVID-19 pandemic ends.

Mark Saiger Interview
Recorded on April 30, 2020

COVID-19: Cleaning for Health & Changing How You Do Business

Dive into what the cleaning industry’s role will be in the fight against COVID-19. And discover what it will look like afterward.

Bob Merkt Interview
Recorded on April 23, 2020

How to Generate Leads from Google & Facebook

Learn the proper strategies of internet lead generation. Discover industry secrets on how to better leverage Google and Facebook during the COVID-19 pandemic.

Sonny Ahuja Interview
Recorded on April 16, 2020

Cleaning Business Survival in the Pandemic

Need help figuring out how you’re going to survive the current crisis? Along with learning how to survive the current chaos, acquire tactics and ideas on how to position your business for a higher level of success once things return to a new type of “normal.”

Lisa Wagner/Mark Kennedy Interview
Recorded on April 9, 2020

How to Stay in Front of an Ever-Changing Crisis – Q&A

Barry is back to answer all the great questions that came in response to Part 1 of his interview.

Barry Costa Interview 2
Recorded on April 2, 2020

How to Stay in Front of an Ever-Changing Crisis

Advice on how your business should be responding to the COVID-19 pandemic and tips on how you can protect yourself and your team.

Barry Costa Interview 1
Recorded on March 27, 2020