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Breaking the Code

This high-energy, 1-day class will show you how to "Break the Code" and turbo-charge your restoration business—turning it into a marketing machine that captures the attention of everyone playing the insurance “game.”


Product Information

Make no mistake about it: competing in the insurance restoration game is getting tougher by the day. You may proudly own and display your vast arsenal of drying equipment, but your equipment will never make your phone ringYour marketing and sales message will!

With the national franchise groups, insurance vendor programs, and third-party claims administrators threatening the industry, small cleaning and restoration operators are being squeezed out of the game. To survive and excel in today’s restoration environment, the “game" must be taken to them! After all, agents and adjusters are capable of referring in excess of $100,000 annually.

If you are fed up with having to take concession after concession from insurance adjusters and lopsided claims managers—

If you provide high-quality services and are not getting the volume of work desired—

If you're pulling your hair out trying to figure out how to get the insurance community take notice—this is the program for you!

Throughout this 1-day program, Norm and Ivan pull back the curtain and reveal trade secrets for building a successful restoration company based on personal experiences that come from decades of “down in the trenches” work in the Insurance Restoration Space. You will not get pie-in-the-sky, big talk from self-promoting marketers who teach aggressive marketing and sales based on theory, but rather a wealth of information based on years of trial-and-error and tens of thousands of dollars of investment in discovering Best Practices.

This intense high-energy class is perfectly suited for owners, managers, estimators, project managers and marketing representatives of roofing contractors, general contractors, disaster restoration contractors, and anyone who deals in the insurance space that wants to place their business in overdrive!

After attending the program you will clearly understand why getting through to the inside is the key to building meaningful relationships with property managers, risk managers, home inspectors, realtors, plumbers, municipal risk managers, agents, adjusters and even stubborn claims managers. It is all about “Breaking the Code”


Upon completion of “Breaking the Code,” attendees will have:

  • A clear understanding of where you stand in the market compared to others
  • A marketing plan and strategy to scale your business in record time
  • A full understanding of the importance of implementing new technology, such as the 360-camera to save time and money of scoping estimates and demonstrating to your market why and how technology will benefit them
  • A real inside look at the world of claims processing through the eyes of a real adjuster who has processed countless property damage claims
  • A plan for transforming from average to a highly visible provider of services
  • Readiness to return to the business and begin implementing the marketing plan the very next day
  • A solid plan for gaining a competitive advantage in your market area through effective closing techniques

For the cost of one quality air mover, you will have a proven system for capturing a larger share of the market

Bonus – Your instructors, Ivan Turner and Norm Richert, will spend ample time demonstrating effective sales calls and proven closing techniques through role-playing with attendees. Ivan will also share one of his best closing strategies for insurance agents that is worth 10 times the cost of the class alone!


To register, call Ivan Turner at (573) 291-0234

Class Schedule

Class Date Class Location Instructor Price
TBD TBD Turner/Richert $269.00