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Breaking the Code: How to Scale Your Restoration Business in Record Time

If you are serious about scaling your business – this is the class that you don’t want to miss! This comprehensive 2-day program is designed to help business owners, managers, and marketers in the disaster restoration industry how to Build Wealth, Market Dominance, and Freedom through innovative Marketing, Sales, and Employee Engagement techniques.


Product Information

Throughout the program, your instructor Ivan Turner will pull back the curtain and reveal trade secrets for building a successful restoration company based on personal experiences from decades of “down in the trenches” work in the Insurance Restoration Space. You will not get pie in the sky, big talk from a self-promoting marketer who teaches marketing and sales based on theory, but rather a wealth of useful information and proven strategies based on years of trial-and-error and tens of thousands of dollars of investment in discovering Best Practices.

What You'll Learn

Upon completion of “Breaking the Code to Scaling,” attendees will have:

  • A clear understanding of the size of your market in dollars and where you stand in the market share compared to others.
  • A marketing plan and strategy to scale your business in record time.
  • A plan for transforming from average to a highly visible provider of services by getting the media to promote your business at no cost to you.
  • Readiness to return to the business and begin implementing the marketing plan the very next day.
  • A solid plan for gaining a competitive advantage in your market area through effective sales and closing techniques.
  • An employee onboarding process that will set you apart from the competitive pack.


Ivan Turner will spend ample time in demonstrating effective sales calls and proven closing techniques, showing you how to overcome objections through role-playing with attendees. Ivan will share one of his best closing techniques for insurance agents that is worth 10 TIMES the cost of the class alone!

Each attendee will receive an assortment of professionally created documents that can be customized for your unique operation. Collateral material includes:

  • Editable CE Course to serve as a foundation for building your own program
  • Planning outline for hosting a CE program
  • Editable Administrative Manual
  • Sample business plan designed specifically for the disaster restoration space
  • Editable Employee Onboarding Program that will work for companies generating between 1–10 million dollars in revenue.
  • Multiple press releases which can be used in their own marketplace

Qualifies for 14 IICRC Continuing Education Credits.

Meet Your Instructor: Ivan Turner

Ivan Turner is the CEO of ShowMe Marketing Solutions and past President of AERODRY Disaster Restoration. He boasts a 23-year record of leading a highly respected full service restoration company in mid-Missouri. After leaving his previous business, Ivan had served as founder and CEO of Disaster Brigade, USA a full-service disaster restoration contractor serving 14 mid-Missouri counties in addition to mobilizing on multiple occasions to catastrophic events.

Ivan has written comprehensive how-to books Marketing to Agents & Adjusters and Marketing to Plumbers. Ivan has been featured and published in Millionaire Blueprints and ICS Magazine, CleanFax and R&R, co-authored 101 Ways to Successfully Market You Restoration Business During the COVID-19 Pandemic and is the published author of I Broke the Code, So Can You! “The story of one man’s rise from obscurity to a place of prominence in the cleaning & Restoration Industry”.

Typical Class Agenda

DAY 1: How to Scale Your Restoration Business
8:00 – 8:30 AM Introductions, Acknowledgements, Background
8:30 – 10:00 AM Current state of the industry, where it is heading and how to be at the right place at the right time.
David and Goliath: How to take on the giant by knowing his vulnerabilities and win!
Business planning and goal setting.
10:00 – 10:15 AM Break
10:15 – 11:30 AM Conducting market research and building prospect personas.
Target marketing & building target personas. Marketing Agents & Adjusters, Facility Managers.
Overcoming objections and developing a sales plan that works.
11:30 – 12:00 PM Lunch
12:00 – 1:00 PM Understanding your market size and your share of the market.
Strategies to get the community to start the buzz about your business.
Building a Press Kit that includes press releases, one-page statement.
1:00 – 2:00 PM Differentiating yourself from the herd. How to be the “Purple Cow” in your marketplace.
2:00 – 2:15 PM Break
2:15 – 4:15 PM The advantages of becoming a CE provider for the insurance industry in your local marketplace.
How to become the go to company in your marketplace through press releases, interviews, write ups and coveted public relations campaigns.
Being the bridge in your community through services on BODS, speaking, and memberships in the right organizations.
4:15 – 4:45 PM Q&A, Survey
4:45 PM Class Dismissed
DAY 2: Why Building an Employee Onboarding Program for your business, will give you a competitive advantage.
8:00 – 9:00 AM Review of Day One, Q&A
9:00 – 10:00 AM COVID-19 may have been the virus that wreaked havoc on the disaster restoration space, but you can use it to your full advantage in building a team of dedicated forward-thinking Team Members.
Using transparency in your recruiting efforts is the fastest way to build loyalty and trust from your Tribe.
10:00 – 10:15 AM Break
10:15 – 11:30 AM What is an employee onboarding program and how can it help scale and provide long term sustainability for your business.
11:30 – 12:00 PM Lunch
12:00 – 2:00 PM Building an employee onboarding program.
2:00 – 2:15 PM Break
2:15 – 4:15 PM Building an employee onboarding program, continued
4:15 – 4:45 PM Q&A, Survey
4:45 PM Class Dismissed

In-Person Classes

In-person classes begin at 8:00am and end approximately at 5:00pm daily. Lunch and refreshments will be provided. Manual and all course materials included.

Online Classes

Students must provide their own device with a camera, microphone, and Internet connection. Manual and course materials will be made available for download.

Class Schedule
Date Location Instructor Price Register Now
April 18-19, 2023 Online Ivan Turner $325 Click to Register
May 16-17, 2023 Online Ivan Turner $325 Click to Register
June 28-29, 2023 Online Ivan Turner $325 Click to Register


We're working on scheduling additional dates of training and will be updating this page soon. Check back later or contact your local Jon-Don branch to inquire about other training options that might be right for your business.