Breaking the Code: How to Scale Your Restoration Business in Record Time

Throughout the program, your instructor Ivan Turner will pull back the curtain and reveal trade secrets for building a successful restoration company based on personal experiences from decades of “down in the trenches” work in the Insurance Restoration Space. You will not get pie in the sky, big talk from a self-promoting marketer who teaches marketing and sales based on theory, but rather a wealth of useful information and proven strategies based on years of trial-and-error and tens of thousands of dollars of investment in discovering Best Practices.

What You'll Learn

Upon completion of “Breaking the Code to Scaling,” attendees will have:

• A clear understanding of the size of your market in dollars and where you stand in the market share compared to others.
• A marketing plan and strategy to scale your business in record time.
• A plan for transforming from average to a highly visible provider of services by getting the media to promote your business at no cost to you.
• Readiness to return to the business and begin implementing the marketing plan the very next day.
• A solid plan for gaining a competitive advantage in your market area through effective sales and closing techniques.
• An employee onboarding process that will set you apart from the competitive pack.

Here are some of the topics we'll explore during this 1-day, high-impact class:

• Current state of the industry, where it is heading, and how to be at the right place at the right time. David and Goliath: How to take on the giant by knowing his vulnerabilities and win! Business planning and goal setting.
• Conducting market research and building prospect personas.
• Target marketing & building target personas. Marketing to Agents, Adjusters, and Facility Managers.
• Overcoming objections and developing a sales plan that works.
• Understanding your market size and your share of the market.
• Strategies to get the community to start the buzz about your business.
• Building a Press Kit that includes press releases, one-page statement.
• Differentiating yourself from the herd. How to be the “Purple Cow” in your marketplace.
• The advantages of becoming a CE provider for the insurance industry in your local marketplace.
• How to become the go-to company in your marketplace through press releases, interviews, write-ups and coveted public relations campaigns.
• Being the bridge in your community through services on BODS, speaking, and memberships in the right organizations.
• Why Building an Employee Onboarding Program for your business, will give you a competitive advantage.
• Using transparency in your recruiting efforts is the fastest way to build loyalty and trust from your Tribe.
• What is an employee onboarding program and how can it help scale and provide long-term sustainability for your business?

Bonus!

Ivan Turner will spend ample time in demonstrating effective sales calls and proven closing techniques, showing you how to overcome objections through role-playing with attendees. Ivan will share one of his best closing techniques for insurance agents that is worth 10 TIMES the cost of the class alone!

Each attendee will receive an assortment of professionally created documents that can be customized for your unique operation. Collateral material includes:

• Editable CE Course to serve as a foundation for building your own program
• Planning outline for hosting a CE program
• Editable Administrative Manual
• Sample business plan designed specifically for the disaster restoration space
• Editable Employee Onboarding Program that will work for companies generating between 1–10 million dollars in revenue.
• Multiple press releases which can be used in their own marketplace

Qualifies for 7 IICRC Continuing Education Credits.

Typical Class Agenda

In-Person Classes

In-person classes begin at 8:00am and end approximately at 5:00pm daily. Lunch and refreshments will be provided. Manual and all course materials included.

Online Classes

Students must provide their own device with a camera, microphone, and Internet connection. Manual and course materials will be made available for download.

NEED MORE ONLINE TRAINING?
VIEW THE FULL COURSE LIST AT LEARN.JONDON.COM