How To Grow Your Business

 

Would You Like To Know How To Grow Your Business?

This special one-day class teaches you how to make your marketing more powerful and effective!

What is the best form of advertising for a new carpet cleaning business? It must be the Yellow Pages because every other business has a big ad in the Yellow Pages. Common sense dictates that to get a jump on the competition a bigger ad with lots of color would bring in more business. In addition to the YP, placing a really good coupon in Val-Pak should make the phone ring off the hook. The Val-Pak salesperson said you should get at least 1% return on 10,000 mailers and that translates into 100 jobs. Wow, this marketing stuff is really easy.

Thinking such as this is one of the main reasons why so many small companies fail each year. Technical cleaning knowledge and the right equipment will help you become one of the best cleaners in town. But first you have to get your phone to ring. Does this mean you shouldn’t have an ad in the Yellow Pages? It all depends on many questions. Napoleon Hill, in Think and Grow Rich, wrote two chapters that pertain to this subject. One was entitled Specialized Knowledge and the other focused on creating Master Mind Groups. In this case specialized knowledge would mean marketing and a mastermind group would entail bringing a group of cleaners together to create marketing concepts. These concepts would be very hard to achieve as individuals. Andrew Carnegie attributed the bulk of his success to the mastermind concept.

Jon-Don has created a one-day marketing class that will focus on the specialized knowledge needed to be successful and provide the opportunity to create mastermind groups in each location.

In addition to print type media, the students will learn about experiential marketing, hub marketing, web sites, newsletters and other tools. Understanding how to attract customers is important but retaining customers through tools such as newsletters, complimentary spotters, and other promotional tools is critical. Numerous studies point out attracting new customers cost 5 times as much as retaining previous customers.

 

$149.00 - Qualifies for 1 IICRC CEC

*Space is limited, so call 1.800.556.6366 to reserve your seat today!

 

Printable Seminar Schedule