Jon-Don's Business Builder Newsletter Program

How do I start reaping the rewards of a Monthly Customer
Newsletter?

It sounds great, but will it really work for me?
Jon-Don is so sure that this program will build your repeat and referral business that they are going to let you try it RISK FREE FOR 6 MONTHS! If you don’t see an increase in your repeat and referral business, if you think that the program isn’t working, if for whatever reason you’re not more than satisfied with your results by the sixth month of your subscription, simply call Jon-Don and cancel your subscription. They will refund every penny of your subscription fees! Jon-Don wants this to work for you. They are totally convinced in the power of this program and the benefits and profits it can create. Their 6-Month Risk-Free Guarantee stands behind you. There’s absolutely nothing to lose!

Making the program easy to execute

We designed our One-to-One program to overcome two common issues that often prevent successful execution. When we surveyed our customers on the basic newsletter program, we discovered that the companies with poor results had missed sending out the newsletter for a number of months. The reason – it takes time to add their company information, take it to the printer, then mail it to their house list each month.

For this reason, we designed the One-to-One program to be as easy and consistent as possible. Once we’ve loaded your key information, you can access our secure website using a login and password. From there you can change your information as you wish. You can also use our suggested coupon offers or create your own for the each month of the year. Then simply upload your house list and you’re done.

We do the printing, we do the mailing, and each month your customers receive their newsletter right on time. Unlike other media, like Yellow Pages, you can make changes to specials anytime you wish. Of course, if you’re happy with what we’ve provided, that’s not necessary. The only thing you need to do is upload any new customers you want to mail to and Jon-Don will do the rest.

Other benefits of the One-to-One program

By utilizing the mail service provided by Jon-Don, you will receive a first-class bulk postage rate. This avoids the normal high-priced first class rate. Our newsletter customers receive the lowest price-per-piece
mailing rate around!

How to get a FREE marketing program

First of all, the Jon-Don One to One Newsletter Program has an outstanding yield and a high safety margin ratio. Even with a worst-case scenario yield of 1% return, the program more than pays for itself. Another way to finance the program is to build the cost right into your fee structure. The average cost of printing and mailing is around 62 cents per customer per month, or less than $8.00 dollars per year per customer you mail to. One way to finance the program is to simply add a measly $8.00 to the customer’s carpet cleaning bill. In effect, they will have paid for a year’s worth of newsletters.

The low safety margin of the One-to-One

Let’s say that you have 500 customers on your mailing list. The breakout would be:

	Worst-Case Scenario	Typical Results
Customers Mailed to per Month	500	500
Total Yearly Mailing	6,000	6,000
Postage and Printing	$3,720.00	$3,720.00
Licensing Fee	$1,428.00	$1,428.00
Total Newsletter Marketing	$5,148.00	$5,148.00
Response Rate	1%	5%
Yearly Responses	60	300
Average Job Charges	$150.00	$150.00
Average GP Percentage	60%	60%
Average GP Dollars per Job	$90.00	$90.00
Responses x Average GP	$5,400.00	$27,000.00
Marketing Return	$252.00	$21,852.00
Percentage of Marketing Return	4.8%	424%

Even with the worst-case scenario of only 60 responses all year, you still generate a profit. And with our typical 5% response rate, this program generates 5 TIMES the dollars spent in pure profit! The only drawback is if you want to mail the newsletter every other month or quarterly. In these cases, the likelihood of success dramatically drops, which is why although we do offer bimonthly and quarterly mailing options, we recommend a monthly mailing schedule. Lower-frequency mailings have proven to deliver dramatically lower response rates that increase the risk of losing money, while monthly mailings ingrain your name in the customer’s mind, making it synonymous with carpet cleaning. And inside the customer’s mind is where all marketing wars are won. Who do they think of when they want their carpets cleaned? You. You can own this position with a money-making newsletter program.