Keep in mind that add-on services don’t need to be revolutionary. They only need to offer a simple upgrade to a current package. Add-on services are offered so often in other industries that people are not even offended by them. Add-ons are not perceived as marketing, but as an option you’re providing for your customers. 3M does an excellent job of supporting Scotchgard™ as an add-on service for the carpet cleaning industry.

The best part of this add-on is that Scotchgard™ practically sells itself. Think about how familiar Americans are with the Scotchgard™ name. Because 3M advertises on a national scale, customers from coast to coast are not only familiar with Scotchgard™, they respect the brand. With the reputation of a responsible, trustworthy brand name behind you, even technicians with zero sales experience will have no problem working with this add-on service.

The truly amazing part is the way those cents per square foot add up at the end of the year. If you protect just 5 homes per week and charge only 15¢ per square foot at an average house size of 500 square feet in one year you’ll have $19,500.00 in extra income. Of course, there is nothing wrong with charging a little more or a little less. Recommended square footage charges range from 10¢ to 20¢. That means that you can bring in an additional $13,000.00 to $39,000.00 each year in Scotchgard™ business alone! There are companies that do it every day.

3M even offers a wide variety of free marketing materials to its licensed applicators. They provide you with beautiful four-color brochures, patches and decals after they receive your application, plus as long as you continue to use Scotchgard™ in your business, 3M will keep supplying you with marketing materials absolutely
free.